Starting on March 30th, a transformation to your Facebook Fan Page will ensue – the company announced it’s switching all business pages to the new Timeline format! What do you think about this change? For one, it’s forcing a lot of companies to become better marketers and PR specialists. Doppler Internet, Inc. has the details on just some of the changes and options you will soon see take place:
- New Sizes for Profile and Cover Photos. Facebook says the ideal size for cover photos should be 851 x 315 pixels. The profile photo is a smaller image that sits beside the cover photo, which should be 180 x 180 pixels (basically, your company logo). Our graphic designers at Doppler Internet can make this happen for you!
- New ‘About’ Section. This information used to be hidden with the ‘Info’ tab. Now, it will sit front and center on your page (below your cover photo).
- More Control over Posts. You can now highlight a specific event or news information with your company for up to 7 days by ‘pinning’ it at the top of your page, to show prevalence. You can also change ‘post dates’, which will shuffle your posts any way you wish. You can also ‘star’ a featured post on your page. ‘Starred’ posts will take up the full width of your Facebook page, so you will want to keep them at 851 pixels minimum.
- Add Company Milestones. You will be capable of creating company milestones on your Timeline, highlighting important events.
- Stats and Activity. The new Admin feature will filter and remove customer issues and complaints and put them right in your inbox, and not your public wall. Facebook’s Insight Analytics tool is also more accessible.
Doppler Internet, Inc., suggests that companies should pay attention to the ‘Friend Activity’ once the Timeline goes LIVE. Negative comments may go to the top fast without you noticing, and the positive comments will get bumped below those negative ones. Doppler Internet, Inc., says you will have the option of turning off Friend Activity, if you are concerned about reputation management.
To learn how Doppler Internet can help your business reach out to your audience using the new Facebook Timeline, then request for a FREE consultation by filling out the form on our main website.
We understand that your business is unique and at Doppler Internet we focus on establishing a plan for your online brand that is custom tailored to generate results. If you already have a website, social networking sites – we can revitalize them so you get the results that you’re looking for.
Copyright © 2013 Doppler Internet, Inc.