How To Use Twitter Marketing

Twitter these days has gained considerable popularity in such a short period of time and the high flying web masters are asking, “Where’s the Juice”?? It’s SEO value is triggering curiosity for these SEO magicians who want to boost and lift their Google SERPS. However, Twitter does add a “no follow” to links submitted by users. This notifies Google and some other search engines to disregard this link. Some of these do follow links but leave them out of any ranking calculations. (Yahoo, Google); some ignore the links completely (MSN).

Ask.com is the only search engine that does not abide by Google’s “no follow”. This is a true indication that Google’s algorithms are not regulated for all search engines. Ask.com owns about 2.5% of the search engine market share and in November 2008 there were 255 million search queries. We cannot simply ignore or disregard a source of such traffic. Ask.com is another potential gateway for visitors to our site. Twitter also supports positivity for your Alexa rankings by sending visitors to your page. In particular, usage data is sign of quality for Google and all other search engines. If you can lure people to your site via Twitter, then this is definitely an SEO value.

Does Twitter pass any link juice? Yes, it does.

SEO is not just all about building links. Optimizing a site is about creating and boosting content that can be drawn upon when needed. Each time you refer your site to a directory and every time a link to your site is published on the web, a clear walkway to your site is being opened and discovered. If people see a link and they like it, they will follow.Other metrics are involved when visitors land on a page from an outside link and these are: number of unique visitors, number of page reviews and time on site. The metrics do mattrer for the search engines.

Twitter is a social media tool meant to create community and relationships, and it does have an SEO value.Overall, not only is Twitter a source for universal communication and discussion with friends, family and peers, it is enormously useful as a marketing tool. With online products, Twitter can be used to create a hype surrounding the topic, to assess all feedback as well as spreading VIRAL messages about news, services and recent updates. It is also useful for pushing websites up the ranking of search engines fast.

Posted by bizbuzzweekly on Aug 30 2010. Filed under Twitter. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.